They edit user's profiles, against the user's wishes, to create a false impression. This results in users being flooded with unwanted attention. It makes it look like there are a lot of likely matches, but this is an entirely false impression intentionally created by site admins. How long the admins can keep up the site wide cat-fishing is anyone's guess. At one stage they edited my profile to state I am interested in 90 year olds, females 40 years older than myself, I don't know of any 90 year olds who are interested in 90 year olds. If you must try it do not give them any money.
Cons
Dishonest, and worse, by editing user's profiles they are making users also look dishonest.
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